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The PlaceMusic process uses a number of 'cognitive filters' that all operate together.

Sometimes the experience is like a hurricane swirling all sorts of words, possibilities and melodies around all at the same time, however as the song forms, it becomes sweeter, easier, more focused, and flows to the centre to be collected and saved (as in dew on a rose), from which the song (and therefore the place, plan, product , project, program or policy) is given very clear direction.

This Ďspirití guides each development of the song and (potentially) the place, plan, product, project program or policy being composed.

Itís a sound system.

These developments may in turn be expressed in many raw, rich and radical ways, but they will still express the essence and experience.

HOLZink is in the Experience Economy, Commercial Arts, Creative Cultures, and Echo Logics.